NEW LAUNCHWrong Label
Oriental. Leathery. Rose. Oud
Sea salt
Mandarin
Vetiver
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LAKSHYA
His transformation is literally about finding his purpose, developing discipline and becoming completely focused on the goal.

MARY KOM
She fights through every obstacle with grit and discipline, proving that resilience, sacrifice, and relentless determination create champions.

THE PURSUIT OF HAPPYNESS
He keeps pushing through every setback, driven by ambition, resilience, and the determination to build a life.

WHIPLASH
Relentlessly driven, fiercely competitive, obsessed with mastery, Andrew embodies discipline, ambition, and pushing beyond every limit.

THE HUNGER GAMES
She doesn’t chase victory for validation; survival, purpose, and instinct demand that she keeps pushing forward.

TOMB RAIDER
Adventurous, athletic and completely self-driven. She feels like someone who wakes before sunrise, climbs the mountain anyway and doesn't need anyone cheering from the sidelines.




Relaxed performance tees, Lightweight windbreakers, Track pants, Athletic shorts, Breathable tanks, Oversized sweatshirts, Clean sneakers and Easy everyday activewear.




Fresh greens, Soft blues, White, Grey


Spring / Summer; crisp mornings and active days.



Early mornings, Daytime, Late afternoons.




Morning routines, Workouts, Workdays, Commutes, Weekend walks, Running errands and Everyday movement.
Resistance changes its shape every day. Sometimes it lives in your body. Heavy legs. Tired shoulders. A breath that feels shorter than yesterday.
Sometimes it lives in your mind. It sounds like tomorrow, not today, maybe later. Sometimes it comes from the world around you. Long days. Missed routines. A life that always seems to ask for something else.
Resistance is never the same. But neither are you. Because there is another self. The one that knows progress isn't built on easy days. The one that moves before it feels ready. The one that doesn't wait for resistance to disappear.
This is the self that pushes


Took its inspiration from my cross-country running days in school to recreate the feeling of disciple, movement & resilience.
The fragrance opens with notes of sea salt and citrus. Then settles into woody-green notes inspired from mountain moss & vetiver.
Pranav Kapoor
8th Generation Perfumer Kannauj Legacy

The Athlete in You

FRESH
40% SEA SALT · MANDARIN · NEROLI

AROMATIC
35% PETITGRAIN · CLARY SAGE · BASIL · IRIS

WOODY
25% VETIVER · SANDALWOOD

Every scent is built from scratch. No references or copies
Formulated at 25%+ oil concentration for all-day wear
Built for Indian skin, heat, and humidity. Not London winters
60% of our cost goes into the formula, not the packaging













NEW LAUNCHOriental. Leathery. Rose. Oud
NEW LAUNCHFruity. Cherry. Woody. Vanilla
POPULAR CHOICEMusk. Clean. Linen. Amber
FOUNDER'S FAVOURITEFresh. Aquatic. Citrus. Woody
WINTER SPECIALSpicy. Leathery. Smoky. Oud
HER FAVOURITEOriental Floral. Sweet. Earthy
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