
Wrong Label
Oriental. Leathery. Rose. Oud
Leather
Rose
Oud
Inc. all taxes
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10ML@249
Add a 10ml at just 249

DEAR ZINDAGI
Fits because he appears carefree and effortlessly charming, yet is deeply observant, empathetic and emotionally present, quietly helping others understand themselves.

3 IDIOTS
Rancho embodies Wrong Label because he appears carefree and rebellious, yet is deeply empathetic, loyal, intelligent and driven, proving that being unbothered doesn’t mean being indifferent

BROOKLYN NINE-NINE
Playful and chaotic on the surface, but deeply caring underneath. He notices people, shows up when it matters, and his loyalty runs deep.

TED LASSO
He leads with empathy, embraces vulnerability, and proves kindness can be powerful without ever becoming a weakness.

NOTTING HILL
He appears ordinary, awkward and unassuming, but underneath is deeply caring, respectful and emotionally sincere, someone whose quietness hides genuine depth.

PRIDE & PREJUDICE
The OG “wrong label.” Initially perceived as arrogant and cold, but actually reserved, deeply caring and willing to quietly act for the people he loves.




Relaxed shirts, Open-collar shirts, Soft knit polos, Loose trousers, Relaxed tailoring, Lightweight jackets, Textured overshirts and Easy co-ords.




Dark brown, Blue, Warm beige, Blue and Charcoal.


Autumn / Winter; warm, earthy and relaxed.



All day wear, Late afternoons, Golden hour, Evenings.


Casual dinners, Drinks with friends, Creative evenings, Weekend plans, Intimate gatherings and moments where you can simply be yourself.
Life has a way of trying to move us. Success asks us to become important. Power asks us to become intimidating. Recognition asks us to become performative.
But you can tell how secure someone is by what they never need to become.
Kind when he has every excuse not to be. Respectful when respect offers nothing in return. Warm without becoming less formidable.
The strongest men aren't recognised by what they overcome.
But by how little the world is able to change them.
This is the self that redefines.


ORIENTAL
40% PINK PEPPER · DAVANA · LABDANUM

WOODY
40% VETIVER · ROSEMARY · AMBER · OUD

FLORAL
20% ROSE

Every scent is built from scratch. No references or copies
Formulated at 25%+ oil concentration for all-day wear
Built for Indian skin, heat, and humidity. Not London winters
60% of our cost goes into the formula, not the packaging














Oriental. Leathery. Rose. Oud

Fruity. Cherry. Woody. Vanilla

Musk. Clean. Linen. Amber

Fresh. Aquatic. Citrus. Woody

Spicy. Leathery. Smoky. Oud

Oriental Floral. Sweet. Earthy

Redeem ₹499 on your next full size purchase
