NEW LAUNCHWrong Label
Oriental. Leathery. Rose. Oud
It smells like someone you love being close to
Linen
Musk
Lemon
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YEH JAWAANI HAI DEEWANI
Warm, grounded and quietly romantic, Naina feels incredibly familiar. Her understated femininity and emotional sincerity capture the soft, comforting quality of the fragrance.

JAANE TU... YA JAANE NA
Jai embodies easygoing charm, quiet affection, playful warmth, and the comforting familiarity of your favourite person.

JAB WE MET
Aditya has that quiet charm, emotional warmth, dependable affection, and the comforting familiarity of someone who always feels like home.

HOW I MET YOUR MOTHER
Marshall is warmth personified; affectionate, loyal, goofy and deeply caring. His comforting presence mirrors the perfume’s cozy feeling of being wrapped in something familiar and loved.

BRIDGERTON
Daphne embodies soft romance, effortless femininity, and the comforting intimacy of something that feels like home.

BRIDGET JONES’S DIARY
Relatable, romantic, slightly messy, and completely lovable- cozy boyfriend-shirt energy with personality.




Linen and cotton shirts, oversized button-downs, relaxed cotton co-ords, easy drawstring trousers, soft pyjamas, and effortless slip dresses.



White, Cream, Oatmeal, Soft Beige


Spring / Summer; Warm, breezy weather.



Slow mornings, Late afternoons, Lazy weekends.




At home, Weekend getaways, Breakfast dates, Post-date mornings, Lounging together.
It starts as something borrowed. A shirt thrown over your shoulders on a cold evening. Something to sleep in. Something to wear on a lazy Sunday morning.
Then, somewhere along the way, it becomes more than fabric. It begins to carry the feeling of being close to someone. A familiar scent. A quiet comfort. An affection that lives in the smallest rituals.
Some things outlive the moments they came from. Not because they're impossible to replace. Because they become impossible to separate from the way they make you feel. There is a self that holds on to those things. A self that knows a kind of warmth, that lingers long after the moment has passed.
This is the self that endears.


I wanted to bottle the feeling of closeness, which moves between freshness and intimacy.
Inspired by blue-striped shirting - navy on white, white on navy - the fragrance opens with fresh spices and a clean brightness like the early-morning sun, layered over crisp linen and cotton accords.
Pranav Kapoor
8th Generation Perfumer Kannauj Legacy

Boyfriend Shirt

FRESH
45% LEMON · MINT · WATER NOTES · GINGER

FLORAL
20% LILY

MUSKY
35% LINEN · MUSK · AMBER

Every scent is built from scratch. No references or copies
Formulated at 25%+ oil concentration for all-day wear
Built for Indian skin, heat, and humidity. Not London winters
60% of our cost goes into the formula, not the packaging













NEW LAUNCHOriental. Leathery. Rose. Oud
NEW LAUNCHFruity. Cherry. Woody. Vanilla
POPULAR CHOICEMusk. Clean. Linen. Amber
FOUNDER'S FAVOURITEFresh. Aquatic. Citrus. Woody
WINTER SPECIALSpicy. Leathery. Smoky. Oud
HER FAVOURITEOriental Floral. Sweet. Earthy
Best SellerRedeem ₹499 on your next full size purchase
