NEW LAUNCHWrong Label
Oriental. Leathery. Rose. Oud
The Chosen One is built around warmth, depth, and quiet presence.
Oud
Tobacco
Cardamom
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DON 2
Calculated, charismatic, and untouchably confident, with the power and presence to make every room his own.

DHOOM 2
Unpredictable, clever, and impossible to pin down, he walks in like the whole game is already his.

SUITS
Harvey Specter is ambitious, commanding, impeccably put-together, with the confidence and presence The Chosen One embodies.

CASINO ROYALE
James Bond is effortlessly charismatic, sharp, fearless, and always the most composed man in the room.

THE DARK KNIGHT
Bruce Wayne is mysterious, powerful, impeccably composed, with an undeniable presence that makes him impossible to overlook.

TROY
Achilles is fearless, magnetic, and fiercely self-assured, with the commanding presence and warrior energy of The Chosen One.




Tailored trousers, Crisp shirts, Relaxed blazers, Structured jackets, Fine-knit polos, Well-fitted tees .



Black, Olive, Deep Brown, Navy blue


Autumn / Winter; Cooler evenings and dressed-up nights.



Late evenings, Golden hour, After-dark.




Dinner dates, Intimate dinners, Celebrations, Evening drinks, Special nights out.
There are versions of us that chase. Approval. Recognition. The next opportunity. The next invitation. The next proof that we're enough.
And then there's another self. The one that stops measuring its worth by what it can win. It doesn't need every room to notice. It doesn't need every person to agree. It doesn't need every door to open. Not because it has given up. Because it has found something steadier.
It knows that not everything is meant for it. And that what truly belongs has a way of finding its place.
This fragrance belongs to that self. The self that doesn't chase. The self that chooses certainty. The certainty that chooses you.
This is the self that is certain.


This was a special creation inspired by the presence of a commanding aura that is effortlessly chic.
Oud, Leather, heady musk and black pepper create a bold statement that will resonate with The chosen ones.
Pranav Kapoor
8th Generation Perfumer Kannauj Legacy

The Chosen One

SPICY
40% PEPPER · CARDAMOM · CLOVE · SALT

OUDY
35% OUD · TOBACCO

LEATHERY
25% LEATHER

Every scent is built from scratch. No references or copies
Formulated at 25%+ oil concentration for all-day wear
Built for Indian skin, heat, and humidity. Not London winters
60% of our cost goes into the formula, not the packaging













NEW LAUNCHOriental. Leathery. Rose. Oud
NEW LAUNCHFruity. Cherry. Woody. Vanilla
POPULAR CHOICEMusk. Clean. Linen. Amber
FOUNDER'S FAVOURITEFresh. Aquatic. Citrus. Woody
WINTER SPECIALSpicy. Leathery. Smoky. Oud
HER FAVOURITEOriental Floral. Sweet. Earthy
Best SellerRedeem ₹499 on your next full size purchase
