The Chosen One
The Chosen One is built around warmth, depth, and quiet presence.
Clove
Oud
Leather
Inc. all taxes
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GET INTO THE MOOD
The Chosen One is built around warmth, depth, and quiet presence. It opens with soft spice before settling into rich leather and a deep oud base that lingers gently on the skin.
It isn’t designed to shout. Instead, it leaves a trail that feels subtle, confident, and unmistakable. A scent for moments that feel intentional.
The Chosen One
Dark spice wrapped leather, for the one the universe keeps choosing
Inspired by the quiet certainty of knowing exactly where you belong
notes that linger
the scent stack
Every note in The Chosen One is picked to remind you that you were destined for greatness. Clove and pepper that hit like conviction. Oud and tobacco that carry the weight of someone who's been building toward something their whole life. Leather and vanilla that linger like a legacy already in motion
OPENING NOTES
Clove
Pepper
Cardamom
HEART NOTES
Oud
Salt
Tobacco
BASE NOTES
Tonka bean
Musk
Oud
Leather
Original By
Design
Every scent is built from scratch. No references or copies
Extrait De
Parfum
Formulated at 25%+ oil concentration for all-day wear
Crafted for
India
Built for Indian skin, heat, and humidity. Not London winters
The Oil is
Everything
60% of our cost goes into the formula, not the packaging
the new launch
pick your mood
frequently asked questions
What makes your Extrait de Parfum last longer than regular perfumes?
Most fragrances are built for colder climates, with 12–15% oil concentration. We're not. Ours are formulated at 25%+ because your scent should last your day, not just your morning. And what you smell in the first hour is different from the sixth. Top notes open. Heart notes settle. Base notes stay.
How do I know your fragrances are genuine and high quality?
We don't do dupes. Every scent is built from scratch with independent perfumers without references, and shortcuts. We spend 3x more on oils than the category average, and 60% of our cost goes into the formula, not the packaging. You can tell.
How long will it take for my order to arrive?
We ship within 1-2 business days. Metro cities get their orders in 3-4 days. Tier 2 cities, 5-7. You'll get a tracking number the moment it leaves us, so you always know where it is.
What if the scent doesn't suit me, can I return it?
Fragrance is personal. Which is why we built the Discovery Kit with four scents, 7ml each, fully redeemable against your full-size purchase. Wear it. Live in it. Find the one that feels like you. Then commit. All sales on full-size bottles are final, but you were never supposed to buy blind.
How should I wear your Extrait de Parfum in India's heat and humidity?
- 2-3 sprays on pulse points only such as wrists, neck, behind the ears.
- Moisturise before you spray; hydrated skin holds longer.
- Don't rub your wrists together. It kills the top notes.
Our fragrances are climate-calibrated for Indian skin, Indian heat, Indian humidity. Let them do the rest.
Are your fragrances safe for all skin types?
All our fragrances are IFRA compliant, paraben-free, phthalate-free, and vegan. Nothing on your skin that shouldn't be there. That said, fragrance reacts differently on different skin, which is exactly why we recommend starting with the Discovery Kit. Wear it first. See how it feels. Then decide.
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